This week in our ‘Youngtrepreneur’ series we speak to alumna of Marlborough College, Jemima May. Jemima founded No Emotions  when she had big plans after taking her GCSE’s which needed financing.

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Moment of inspiration
Sophie and I were at school moaning about our lack of money… our GCSE summer was fast approaching, we had big plans and a non- existent budget, something had to be done!

Describe your brand
no emotions is a young brand designing high quality clothes that can be worn day and night. It is split between the ‘no emotions’ label that designs hoodies, tees and beanies and our ‘emotions’ range of silk trousers, tops and pjs. Our ethos is on high quality, affordable clothing.

The most important skill you’ve learnt
Time management – we are constantly juggling no emotions with our Uni work.

Importance of sustainable production
It’s essential! We have very close relationships with all our manufacturers to ensure we are involved at every stage of production. We use the emotions silk remnants to make our silk masks, which are very popular.

Do most of your sales come from Instagram?
Yes, Instagram is an unreal marketing platform that is free! We love our incredible supportive followers.

Any famous endorsements?
Romeo Beckham and Lila Moss

Best advice for aspiring entrepreneurs
Don’t give up! Keep going – there will be highs and lows, but the highs definitely outweigh the lows! If you have an idea, go for it.

High point and low point
The low is accounts, admin and VAT! But the high is randomly spotting someone wearing your clothes. It’s the best feeling ever.

Who or what company do you aspire to become like?
Global! Working full time on no emotions in our own office in London, how cool would that be?

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Read further features in this series HERE