We’re all passionate about our dogs and we want to feed them the best! If you’ve ever tried raw feeding you’ll understand the day-to-day struggle. But, have you ever wondered there might be a simpler way, without sacrificing the rich nutritional profile?

James, Founder of Ella & Co – a happiness and wellbeing company for dogs (and owner of five, yes five dogs) has done just that and created a raw diet that your dog will love, is amazing for them and easy for you. James explains more…

---

“It’s not hard to love dogs. When you have a dog – or in my case, five – by your side, the world can become a simpler place. Strangers come up, not to talk to you, but to say hi to your dogs! They have the ability to bring so much pleasure and ease to life. I personally don’t know what I would do without them.”

For years I fed regular commercial dry dog food, until I looked a little closer at what actually went into the product, the process, high cooking temperatures and lack of natural nutrients.

I started raw feeding and noticed immediate visible effect. Brighter eyes, shinier coats and much healthier poo. However after months of continually freezing, defrosting & disinfecting I knew there had to be another way – I just wanted dog food with the same health benefits of raw-feeding but was easy to store, feed and travel with.

That’s when I discovered freeze-drying – it has all the benefits of a raw diet, but none of the hassle.

For over a year I have been working with vets and nutritionists to bring the perfect, bite-size freeze-dried complete meal for dogs which doesn’t need to be kept in the fridge or freezer.